Warner Music Group
Three Six Zero Group
Many fans of top musicians around the world share one faith: They know almost nothing about the daily routine of their idols.
Developing a way to show the life of a DJ from a new perspective.
STUDIO AFRAZ created a tour video series and produced multiple clips for DJs from all around the world within two years, including scenes from EDM festivals like Tomorrowland and Nature One. Each episode focused on the backstage experiences of a performer that represents a particular music scene.
Guest appearances of top DJs like Sebastian Ingrosso and Moguai increased the overall visibility. The most successful video from the series reached 190.000 views.